Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

Dedicated Hosting Servers – Choosing the Best

What are dedicated hosting servers?

Dedicated hosting servers, as the name implies, are servers leased to a single client and not shared with any others. In other words, if you were to sign up to a dedicated hosting plan, the server would be devoted and committed entirely to hosting your websites.

Why should I use dedicated hosting?

Dedicated hosting has a variety of advantages over shared hosting, particularly if you plan to run an ecommerce website or if you prefer a high level of control over resources.

The key advantages can be briefly summarised as follows:

  • CONTROL: over operating system and software applications
  • RELIABILITY: Reliability: quicker server response time and better performance as the server is not taxed by sharers
  • SECURITY: extremely high security is provided and you can implement your own security measures
  • RESOURCES: greater bandwidth available, ideal for high traffic and resource-intensive websites

What do I need to use dedicated hosting?

MANAGEMENT SKILLS

Although dedicated web hosting gives you the opportunity to fully manage your server, web hosts will provide varying levels of management for you, depending on your host and plan. In these cases, you will not need a high level of management skills.

FINANCES

Expect to pay more for dedicated web hosting that for shared.

What should I look for in a dedicated server?

RAM

It is crucial to have enough RAM. You should aim for at least 2 GB of RAM and the more the better. The number of concurrent users able to visit your site will be greatly affected by the amount of RAM you have. If you do not have enough RAM, under a significant load from a number of simultaneous users accessing your site, your site will crash (i.e. the Slashdot effect). This can particularly be a problem if you have database driven applications.

PROCESSOR

Choosing the best processor for your needs is also important. Intel Xeons and AMD Opterons are the current standard in server CPU architecture. Other CPUs are most likely outdated or are standard desktop CPUs and may not perform as well as the former under a significant network load.

DISK SPACE

Choose a plan with the amount you will need. Unless you will be serving up file and data archives and/or audio and video content (i.e. streaming media, mp3 downloads, etc) then disk space should not be a concern as all plans provide more than adequate amounts of disk space (e.g. 250 GB+). If you anticipate expansion, look into the flexibility of upgrade options.

BANDWIDTH (Monthly Transfer)

Look for 1000-2000 GB+, depending on your needs.

DATA CONNECTION SPEED

Look for 1000 Mbps, particularly if you are streaming video or have a large number of concurrent users. Otherwise 100 Mbps might suffice.

OPERATING SYSTEMS

Look for which are offered and what costs are involved. Many Linux distributions and BSD systems are available for free from the open source community, while Microsoft Windows Server involves a cost. Expect operating system updates to be provided.

MANAGEMENT / EASE OF USE

Look for how much management is included in the plan price. For ease of use, look for free inclusion of cPanel (web based administration). Look for hosts supporting server configuration, software, application, security and anti-virus updates, firewall services and monitoring. Be wary of the term “fully managed” as this means different things to different hosts. Investigate thoroughly.

SOFTWARE

What options do you have? What is included? Microsoft products? Look for control panel software.

SUPPORT

Look for 24 hours a day, 7 days a week, 365 days a year phone / email technical support.

BACKUP AND RESTORATION

Look for what backup and restoration options are provided. Some plans come with two hard drives, allowing an easy back up solution.

IP ADDRESSES

Look for more than one, particularly if you plan to do ecommerce.

UPTIME GUARANTEE

Look for hosts guaranteeing 99.9 to 100% uptime and find out their compensation if it is not reached.

WEB HOSTING PRICE

Find out if there is a setup fee. Expect to pay $200+ per month for hosting.

Who provides top rated web hosting?

No doubt you will read different opinions in different places, but based on the criteria outlined above, I have identified a few stand-out dedicated web hosts with excellent reputations for quality and reliability. You will find details of these hosts at Web Host Choice [http://webhostchoice.info]

What is Resveratrol and Does it Work?

There's been a lot of hype about this antioxidant laately, but what is resveratrol and why is it suddenly getting so much attention?

Resveratrol is a phytoestrogen chemical compound that is found in a few plants but the main source is the skins on red grapes. Resveratrol is a powerful antioxidant. Until recently red wine was the best way to get Resveratrol in your diet.

It was back in the 1940's that this nutrient was isolated as a constituent in white hellebore roots. Plants produce Resveratrol to protect them against fungi and bacteria that is a result of environmental stressors. Its mother nature's natural plant antibiotic.

It was in November of 2006 that Resveratrol first made headlines after scientists demonstrated that when it was fed to mice that were overfed they did not gain wait. In fact they actually became the mice version of marathon racers. One other important thing was noticed and that was the aging process seemed to be slowed down a great deal.

Translated to humans, this grape skin supplement has reduced, even preceded the negative effects a high calorie diet can have on humans. Because it is such a powerful antioxidant it stops plateslets from sticking together, and it has anti inflammatory, anti cancer, and anti aging qualities.

Resveratrol prevents free radicals from remaining in the body and causing damage. It rides the body of these free radicals. It also protects the blood vessels especially those with blood glucose levels that are elevated.

If there are high levels of glucose in the body it causes damage at the cellular level and there are increased risks associated with those levels such as heart disease, kidney disease, and retinopathy. Heart disease can lead to stroke or heart attack. Kidney disease can lead to kidney failure, and retinopathy can cause blindness.

Recent research also indicates that if you are at risk for Alzheimers you can benefit from Resveratrol. Even those that already have Alzheimers can benefit.

The main reason why we've heard so much about 'red wine pills' recently is all the excitement over its ability to slow down, even stop the aging process. It's no wonder it's been getting such great coverage. After all that's very exciting news.

Red wine can provide 1.5 milligrams to 3 milligrams of Resveratrol per quart of wine. Studies have shown wine in moderation has several health benefits. But for those of you that want to enjoy the advantages of a little higher dose of this red wine extract or do not wish to drink wine, there are quality supplements now available on the market.

These Resveratrol supplements are tested in the laboratory to ensure you are getting the correct of Resveratrol to enjoy the full benefits of its anti aging abilities. Now do not confuse Resveratrol with being an anti aging drug – it is not.

It is an anti aging supplement that provides the ability to slow or stop the aging process from the inside out. You'll feel years younger and look years younger too.

Why Internet Marketing Videos Are Leveling The Playing Field In Internet Marketing

This article outlines a popular video marketing strategy and also discusses how average people are becoming internet superstars through the power of internet marketing videos. Part 1 of this article discusses how internet marketing videos are enabling many people to grasp concepts that they normally would not be able to assist. Part 2 of this article goes into detail about an effective video marketing strategy

What could be more enticing to the aspiring internet marketer than to look over someone's should while watching an internet marketing video tutorial? That's why video tutorials are fast becoming the most popular way to learn any subject matter. If you use screen capture video recording software like Camtasia, then you can make as many video products as you want.

More and more offline businesses are using video tutorials to support their customers and train their work force. When it comes to online marketing, it just makes sense to have videos to help your customers and clients understand the concept you're trying to teach as an information product creator. The reason that internet marketing videos are leveling the playing field for the aspiring online marketer is that that makes it easier to rasp some new concepts. The understanding and understanding is now attained simply by watching a video.

There's no shortage of these internet marketing videos out there now, and people are actually selling master resell rights and private label rights to their videos. That's a pretty clear sign of how popular the videos are becoming, when people can make them so quickly and easily that they're selling the rights to them for not a lot of money. To learn as much as you possible can about internet marketing in the shortest amount of time, I highly recommend these internet marketing videos . And that's how these videos and lifting the playing field. It's a visual style of learning that is the closest you can come to step-by-step training.

Part 2 of this article deals with an effective video marketing strategy.

You have heard of YouTube before, right? Well, that site is extremeley popular right now because of the entertainment value it brings to thousands of people every day. If you look in the How-to section, you'll see some internet marketing videos there. The reason that many marketers put their videos up on YouTube is not just for the traffic from YouTube viewers. They put their videos up there to use YouTube's bandwidth instead of their own. Here's what some enterprising marketers are doing:

They make a video sales page and put it up on YouTube, then have as many people as possible comment underneath it so that it looks like it's getting good press. You'll see this in action when you go to a sales page and there's a video on there playable from YouTube's site. Putting a video up on YouTube for a product launch is a smart video marketing strategy. This means you do not have to use use your web server's bandwidth to play video, plus YouTube allows comments to be made underneath the video player. These comments can add credibility to the video and product it's selling.

The best thing for you to do as an aspiring marketer is to watch as many internet marketing videos as possible in order to get up to speed quickly. As a product creator, using Youtube's bandwidth is a good idea for now, since it helps your videos load quicker and you can get more expsoure for your sites this way. Just be aware of the fact that YouTube is starting to change their policies a little.